Simon Boas



I’m an award-winning producer, creative technologist, and artist. I help people explore, communicate, and manifest technically complex creative ideas.



Recent Work:
Icons Club AI Mobile App
Tecate Pa’l Norte AI Experience
Virgin Galactic Website
NEC Labs Research Videos
Olympia HoloLens Exhibition
Volumetric Performance Toolbox

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Icons Club | AI-Powered Mobile App & Website

Directed design and development of an AI-powered fitness mobile app (coming soon) connecting users with celebrity athlete workout routines. Led the product from discovery through MVP build, managing the transition from research insights to technical implementation of personalized workout recommendations and injury prevention features. Coordinated both mobile app development and supporting marketing website creation.

Expertise:
AI Product Development
Mobile App Production
User Experience Strategy
Cross-functional Team Leadership

Key Contributions:
Managed end-to-end product development
Built feature roadmap to scale product vision
Coordinated sprint planning and feedback cycles
Established cross-functional workflows

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Dogstudio/DEPT® | 2024-2025